MEDION: dynamic Start into its new fiscal Year!

Sales and earnings sharply up -foreign sales contribute already more than 20 % to total sales in first quarter

Essen, 31 October 2000. In the first three months of its fiscal year 2000/01 MEDION was again able to raise sales and earnings significantly. This trend again underlines the growth power of MEDION's unique service concept, whose activities meanwhile have been successfully implemented on various European markets.
Compared to the previous year sales went up by 55.8 % from Euro 94.9 M (DM 185.6 M) to Euro 147.9 M (DM 289.2 M). Quarterly profits climbed from Euro 3.25 M (DM 6.35 M) to Euro 5.05 M (DM 9.87 M).
Thus earnings per share rose by more than 55 % from Euro 0.135 to Euro 0.21. In the first quarter personnel amounted to 466 employees on average, compared to 360 the year before.
The very favourable business development is the result of consequently pursuing our growth strategy which is based upon the four core elements internationalisation, expanding sales partnerships, broadening of our product range and expansion of the New Media activities.

Strong European business
MEDION is more and more benefiting from having built up a European concept. Our full service concept combines global supply facilities with a European distribution network.
Thus MEDION is able to offer clear advantages which our retail partners have increasingly become aware of.

Positive press reports about our products as well as our higher popularity and reputation - as a result of our going public - have improved our acceptance among our suppliers and customers. Compared to the first quarter in fiscal year 1999/00 foreign sales were more than doubled from Euro 15.3 M (DM 30.0 M) to Euro 34.8 M (DM 68.0 M). Thus sales abroad contributed already more than 20 % to total sales in the past quarter.Moreover, new sales potentials were captured by expanding our domestic distribution partnerships.

Marketing of trend products
Given the trend towards digitalisation, miniaturisation and integration of consumer electronics and multimedia MEDION`s basic approach fuels additional growth by identifying trend products out of a broad product range which the final customer strongly demands. Innovative products such as CD recorders, DVD players, organisers, graphic-pads, MP3 players etc. contributed significantly to our sales growth. The development shows, that the market can be moved by affordable innovations with evident user advantages for the final customer.